A message from Lt. Governor Billy Nungesser

Lt. Governor Billy Nungesser's Newsletter

Dear Friends,

We had another great year in tourism in 2017, and I am looking forward to what this year will hold, especially since we launched our new brand in January at the Louisiana Travel Association's Annual Meeting.

Based on the research and surveying,Louisiana: Feed Your Soul was born. Louisiana is a place where you come hungry and leave with not only your stomach full but your soul full of music, culture, history and all the great things we have here. And there is no better time to launch this brand than during the Mardi Gras season.

The brand will be launched on Mardi Gras Day in Houston, Dallas, Atlanta and Washington, D.C. I will be in Washington, D.C., along with other Louisiana CVBs and volunteers demonstrating our Louisiana hospitality while helping locals feed their souls with king cakes, cups and beads. We know that Louisiana is social, loyal, proud and a little irresponsible. She knows how to let her hair down. We hope everyone can enjoy the fun and feel a slice of Louisiana.

I look forward to feeding souls from all over this year. Happy Mardi Gras and Laissez Les Bon Temps Rouler!

Uniquely Louisiana,

Billy Nungesser

Lt. Governor