Member Spotlight:
Latasha Lewis
Laketown Squadron
NBA G League affiliate of the New Orleans Pelicans
Manager of Marketing & Graphics
Latasha is a growth-minded marketing leader with experience in building brands, driving revenue, and creating meaningful audience experiences in sports and association environments. She leads integrated marketing strategies that connect content, digital, partnerships and fan engagement to clear business outcomes. From overseeing brand and platform strategy to managing partnership negotiations and activation — she brings a balance of creative vision and operational discipline to every team she joins.
Latasha is known for leading collaboratively, communicating with clarity, and elevating both people and ideas. She works best at the intersection of strategy and execution — aligning cross-functional teams, empowering creative talent, and turning big ideas into measurable results. Whether launching new initiatives, strengthening partner relationships, or guiding teams through change, she leads with intention, accountability and optimism.
Challenges are opportunities!
Above all, she is someone who cares deeply about culture, impact and people. Latasha brings energy, trust and perspective to the room; and is committed to helping organizations grow not just their brand, but their teams and communities.
Latasha loves sports, fur babies, castles (the middle age kind), being crafty, reading, and sitting in nature (minus the spiders). Family is everything to her.
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